Luke Bryan, a country artist, gained popularity in 2020 after posting a video to Instagram showcasing the harvest of his excessive sweet corn. According to the legend, he “became bored” during the pandemic and planted the crop on four acres. After two years, he and his business partner Fendt have decided to market the boxed popcorn they have made from the corn they have been farming.
Beginning tomorrow, August 25, on a special website, popcorn enthusiasts and followers of country music may buy Fendt & Luke Bryan’s Boldly Grown Popcorn, which was developed in collaboration with Merritt Pop Co. The One Margarita singer claims that the snack is one of his favourite foods, and it will be available in two varieties: salty “Bold Butter” and sweet “Chart Toppin’ Churro.” Luke’s next Farm Tour concert series, which is also supported by Fendt, will feature the limited-edition “farm-to-fan” line.
I’ve been singing about farming my entire career, according to Luke regarding his most recent project. Therefore, it is really amazing to have the opportunity to cooperate with Fendt to increase my favourite snack for my followers.
Boldly Grown Popcorn furthers the country singer’s commitment to aiding the agricultural sector, which led him to begin his Farm Tour series in 2010. Following the sale of the popcorn, Fendt and its parent business AGCO will provide $25,000 to the National FFA Organization, a non-profit that aids students in learning about jobs and opportunities in agriculture.
Last year, the American Idol judge collaborated with Fendt on the 25-episode YouTube series Rise Before Sunrise, which served as both an intimate look at daily life on a farm and a marketing push for the German producer of agri-machinery. As a tribute to the lengthy workdays of farmers, each new episode of the series was released at first light.
Although the pandemic may have given Luke the opportunity to slow down and tend to his Tennessee farm, it was not his first experience with farming. He was still employed at a farmer’s peanut mill even in the early stages of his musical career. He was a native of the South Georgia town of Leesburg (close to Albany).
I continued to gig. Friday and Saturday evenings were still the days I played shows, he admitted on Apple Music Country’s Ty Bentli Show in the previous year. “On a Thursday, I’d be working in the blasted peanut mill, and God, I’d have to drive through the night while singing in college venues with peanut dust all over my lungs. It was amazing. Back then, I probably sounded quite terrible!
Boldly Grown Popcorn by Fendt & Luke Bryan will cost $5 plus shipping at boldlygrowngoods.com. Additionally, the website has a tonne of video, including Luke discussing how the popcorn was created and offering more behind-the-scenes information from his own farming career.
