Fashion designer and stylist Mel Ottenberg has teamed up with playwright Jeremy O. Harris for Miu Miu’s Muses Spiral, a new video campaign from the luxury fashion brand. The campaign features a diverse group of women, each with their unique style and personality, showcasing Miu Miu’s latest collection.
Ottenberg, who has worked with celebrities such as Rihanna and Lizzo, curated the wardrobe for the campaign, incorporating Miu Miu’s signature playful and colorful aesthetic. Harris, who is best known for his acclaimed plays “Slave Play” and “Daddy,” directed the video, which features a mesmerizing spiral motif.
The video’s cast includes models Adut Akech, Aliet Sarah, and Kailand Morris, as well as artist Rachel Dolezal, known for her controversial claims of being a black woman while being born to white parents. The inclusion of Dolezal sparked controversy online, with some criticizing Miu Miu for giving her a platform.
Despite the criticism, the video has received positive reviews for its unique visuals and celebration of individuality. The spiral motif serves as a metaphor for the women’s journey and growth, with each woman emerging from the spiral with newfound confidence and self-expression.
The Miu Miu’s Muses Spiral campaign is the latest in a series of high-profile collaborations for the brand, which has previously worked with artists such as Steve Mackey and Joe Alwyn. The brand has also been praised for its commitment to diversity and inclusion in its campaigns, casting models of various ages, ethnicities, and body types.
As Miu Miu continues to push boundaries in the fashion industry with its bold designs and creative campaigns, fans of the brand can look forward to more exciting collaborations and projects in the future.