Puma Reveals Foremost Product Collaboration With Dua Lipa.

Key points: 

  • Active apparel brand Puma has revealed its first item cooperation with artist Dua Lipa called ‘Flutur’ in front of a bigger assortment drop in 2022.

The restricted version four-piece container dispatches on December 18 and elements both clothing and footwear in what Puma states are a “bother of what’s to come in 2022,” when a full assortment is delivered.

‘Flutur’ is a 90’s enlivened case highlighting “simple to-wear outlines” including highly contrasting child tees, just as a dark larger than usual hoodie, all of which grandstand another logo that unites Lipa’s name and the Puma formstrip changing into a glowing butterfly.

There is likewise a triple-dark calfskin ‘Mayze Flutur’ Puma tennis shoe, which has a stacked padded sole and crisscrosses sewing on the formstrip. It likewise includes Dua Lipa’s unmistakable logo on both the tongue and the insole, notwithstanding two trim choices.

Remarking on the joint effort, Dua Lipa said in an assertion: “As far as I might be concerned, butterflies are something beyond wonderful animals, they address so a lot, similar to change, trust, and transformation. Over this previous year, the butterfly has become particularly representative and significant to me.

“The name of the container, ‘Flutur’, is the Albanian word for butterfly. I picked it to give recognition to my legacy while likewise praising this fresh start with Puma.”

Maria Jose Valdes, head supervisor of Puma’s sport style speciality unit, added: “It was significant for Dua to deliver staple pieces that would commend any closet. She knew what she needed and offered those thoughts that would be useful.

“This container is only a bother to what exactly’s to come one year from now, we’ve been working nonstop with Dua to rejuvenate every last bit of her thoughts. It has been a delight to work with her, she genuinely is a style symbol.”

The Puma x Dua Lipa ‘Flutur’ case will be delivered around the world on December 18 on Puma.com, Puma stores and chose retailers with retail costs going from 30-115 pounds.

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